Atlas Coaching and Performance provides expert services covering all aspects of the sport of running.  In addition to our core services of individual and group training, we consult on a wide range of running-related issues: sports science and technology, running retail, athlete sponsorship and marketing, and sports policy.

Creating value from the activity to build the sport

“Participant runners” in the US spend over a billion dollars a year on shoes, apparel, training, race fees and travel, yet the sport remains only slightly less amateur than it was in the 1970s.   Atlas Coaching and Performance works with clients who seek to expand and exploit the business of running with an eye towards professionalizing the sport.  We consult for fitness technology firms, specialty running stores and professional running groups to bridge the gap between products, consumers and athletes.

Please check out our blog to better understand the issues we address and the range of perspectives we bring to bear as we work


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